Tuesday, 23 October 2012

Audience Profile - Classical Music




Classical Music


- Readers would be in the "Succeders" category.
- The target age group would be 40+ but you could use elements in the magazine which could make it more attractive to younger audiences.
- The general reading audience would be on a state pension so they would fall into the "E" category on the Jicnar scale.
- Readers will expect the magazine to be inviting but still maintain a level of sophistication that Classical music is often linked to.
- Some of the reading audience may look upon the magazine as a former professional musician in the world of Classical music.




No comments:

Post a Comment