"Music" magazine is one of the many music magazines out there on the market but one of only a few well known Classical Music magazines. This may be likely due to the fact that many readers believe that the generation who read Classical Music magazines is of the older, subsiding generation. I believe the sign of his magazine is not the smartly dressed, attractive woman but the violin that she's holding. The sign denotes that the violin looks fairly old and worn, so it looks like it has been used a lot but it also looks like a well made and sophisticated instrument. The sign connotes that the themes of the magazine are represented by it, i.e the sign is a violin so the magazine must be about Classical music. It could also connote that the magazine is meant to be read by the sophisticated groups of society as many people would see the magazine as a sophisticated instrument. The main device for anchorage I think is the Masthead, because the Masthead says "Music" and when we look at a violin we instantly think of music as a reader.
The Psychographics for the reading audience of "Music" would be of the "Succeeders" category as the general reading population would be of the older generation. I believe this because of the way which most readers would link sophistication to Classical music and those same readers would likely relate sophistication to the older generation. The Gender for the magazine I would suggest that there would be more female readers than male, but it's likely to be around 60/40. I believe that the readers of "Music" magazine would be in group B on the Jicnar scale. But they could also be in group E as most of the older generation would be unemployed and on a pension.
he representation of the magazine cover is that the woman on the front is smartly dressed and sophisticated but also attractive and sexually available. I believe that the Ideology is mainly a Dominant Ideology as the woman is portrayed as sexually available which considered normal in today's society. But you could argue that there could also be some Residual Ideology as many readers would think that only the older generation would read a Classical music magazine. But I also think that as they have put a sexually available woman on the cover that the publishers may be trying to get younger generations into reading their magazine, especially young men.

.jpg)
No comments:
Post a Comment